Jun 09, 2023  
2015-2016 CSU East Bay Catalog 
    
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2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 4435 - Services Marketing

Units: 4
Theory and practice of services marketing to enhance marketing knowledge. Development of skills in critical thinking, service quality analysis, and development of services through case analyses, student projects, and/or exercises. Prerequisites: MKTG 3401 .


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