May 29, 2023  
2015-2016 CSU East Bay Catalog 
    
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2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 3415 - Personal Selling

Units: 4
Theory and practice of personal selling in individual and small group settings. Skills development in product knowledge, customer analysis, listening, prospecting techniques, sales presentation, closing methods, and the place of selling within business. Student Project. Prerequisites: MKTG 3401  or consent of instructor.


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