HOS 4520 - Promotion of Leisure and Hospitality

Units: 4
Analysis and application marketing for leisure and hospitality organizations. Emphasis on hospitality marketing: specifically on people, product, price, place, partnership, programming, package, and promotion. Evaluation of customers’ needs, competition and organizational analysis including current trends. The students will participate in a sales blitz. Prerequisites: REC 1000 , HOS 1100 , REC 2050 , REC 2400 or REC 3000 or permission of instructor. (Formerly REC 4520.)