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May 16, 2024
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MKTG 4417 - Consumer Behavior Units: 4 Survey of theoretical foundations of consumer decision-making; in-depth analysis of contemporary factors influencing consumer behavior, including social, cultural, and psychological dimensions; extensive outside readings and case applications; student project required. Prerequisites: MKTG 3401 . Strongly Recommended: PSYC 1000 (or one of PSYC 1001 or PSYC 1005).
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