Marketing Minor

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Minor Requirements (15 units)

The Marketing minor is designed to provide professional understanding and technical skills needed for entry into specialized business functions related to marketing such as product management and branding, advertising and promotion, marketing research, sales, customer service, and marketing management. The minor program is designed to complement your primary field of study.

Note:

Business Administration majors cannot declare this minor, but can choose the Marketing Management concentration in the Bachelor of Science in Business Administration program.
No more than 9 units used to fulfill other requirements (e.g., for general education, a major, concentrations, or other minors) can be counted toward the requirements for the Marketing minor.
Courses taken for CR/NC (credit/no credit) will not be counted toward the requirements for the Bachelor of Science in Business Administration (BSBA) program because courses for BSBA must be completed with a letter grade of “C-” or better (“C” or better for BUS 499).

Required Course

The following course for 3 units is required:

MKTG 300 - Marketing Principles Units: 3

Elective Courses

Select four (4) courses for 12 units from the following list:

MKTG 310 - Marketing Research Units: 3
MKTG 314 - Consumer Behavior Units: 3
MKTG 415 - Corporate Communications Units: 3
MKTG 424 - Sales Management Units: 3
MKTG 425 - Business-to-Business Marketing Units: 3
MKTG 426 - Advertising and Promotion Management Units: 3
MKTG 427 - Digital Marketing and Social Media Units: 3
MKTG 430 - International Marketing Units: 3
MKTG 432 - Marketing for New Ventures Units: 3
MKTG 434 - Social and Digital Media Analytics Units: 3
MKTG 440 - Marketing Strategy Units: 3
MKTG 497 - Seminar in Selected Marketing Topics Units: 3

Department Courses Listed by Course Type

Marketing Courses

Department of Marketing

Go to information for this department.

Courses

Marketing

• MKTG 300 - Marketing Principles Units: 3
• MKTG 305 - Business Communication Units: 3
• MKTG 310 - Marketing Research Units: 3
• MKTG 312 - Marketing Analytics Units: 3
• MKTG 314 - Consumer Behavior Units: 3
• MKTG 398 - Internship Units: 1-3
• MKTG 415 - Corporate Communications Units: 3
• MKTG 420 - Product, Service, and Brand Management Units: 3
• MKTG 424 - Sales Management Units: 3
• MKTG 425 - Business-to-Business Marketing Units: 3
• MKTG 426 - Advertising and Promotion Management Units: 3
• MKTG 427 - Digital Marketing and Social Media Units: 3
• MKTG 430 - International Marketing Units: 3
• MKTG 432 - Marketing for New Ventures Units: 3
• MKTG 434 - Social and Digital Media Analytics Units: 3
• MKTG 440 - Marketing Strategy Units: 3
• MKTG 490 - Independent Study Units: 1-4
• MKTG 497 - Seminar in Selected Marketing Topics Units: 3
• MKTG 498 - Internship Units: 1-3

Marketing: Graduate

• MKTG 601 - Managerial Communication Units: 1.5
• MKTG 607 - Marketing Management Units: 3
• MKTG 610 - Marketing Research Units: 3
• MKTG 612 - Marketing Analytics Units: 3
• MKTG 620 - Product and Brand Management Units: 3
• MKTG 622 - Pricing Management Units: 3
• MKTG 624 - Sales and Distribution Management Units: 3
• MKTG 626 - Integrated Marketing Communications Units: 3
• MKTG 628 - Seminar in Digital Marketing Units: 3
• MKTG 632 - Seminar: New Venture Marketing Units: 3
• MKTG 634 - Seminar in Social and Digital Media Analytics Units: 3
• MKTG 637 - Mobile Marketing and Artificial Intelligence Units: 3
• MKTG 638 - Database Marketing Units: 3
• MKTG 690 - Independent Study Units: 1-4
• MKTG 693 - Marketing Analytics Capstone Project Units: 3
• MKTG 697 - Seminar in Selected Marketing Topics Units: 3
• MKTG 698 - Internship Units: 1-3