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Aug 31, 2024
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MKTG 427 - Digital Marketing and Social Media Units: 3 Use of digital and social media in the marketing of goods and services. Topics include: the relevance of emerging digital technologies to marketing activities, the problems and opportunities that digital marketing activities pose for the marketing managers.
Possible Instructional Methods: On-ground or Online-Asynchronous. Grading: A-F grading only. Course Typically Offered: Fall & Spring
Student Learning Outcomes - Upon successful completion of this course students will be able to: - Describe key digital and social media marketing concepts.
- Evaluate the digital marketing context: digital marketing business models, performance metrics, and role of strategic planning.
- Analyze the environmental factors that may affect the effectiveness of digital marketing activities.
- Apply the knowledge, concepts and tools of digital and social media in making marketing decisions.
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