MKTG 693 - Marketing Analytics Capstone Project

Units: 3
This course provides students with an experience that allows them to demonstrate application of integrative knowledge aimed at addressing an industry relevant decision-making problem by drawing on the breadth and depth of the Marketing Analytics programmatic curriculum.

Prerequisites: Post-baccalaureate standing
Possible Instructional Methods: On-ground, or Hybrid, or Online Asynchronous or Online Synchronous.
Grading: A-F grading only.
Course Typically Offered: Spring ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Formulate marketing analytics problems for real-world business challenges.
Synthesize and evaluate relevant marketing analytics information.
Apply elements of integration in solving marketing problems that are representative of primary areas of analytics.
Optimize marketing decisions and justify a course of action.