Nov 10, 2024  
2023-2024 Cal State East Bay Catalog 
    
2023-2024 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 440 - Marketing Strategy


Units: 3
Integrate major themes in core and elective marketing courses. Topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Focus is on how to create, gain support for, and execute marketing plans that build strong and enduring businesses.

Possible Instructional Methods: On-ground or Online-Asynchronous.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand the strategic implications of segmentation, targeting, and positioning.
  2. Analyze dynamic business opportunities and their implications on a firm’s marketing strategy.
  3. Identify sustainable core competencies and key competitive advantages.
  4. Develop a marketing plan incorporating the segmentation, targeting, and positioning elements.
  5. Communicate evidence and rationale for the marketing plan in both verbal presentation and written report.
  6. Recommend appropriate solutions to identified strategic problems.




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