|
Nov 10, 2024
|
|
|
|
MKTG 432 - Marketing for New Ventures Units: 3 The role of marketing in new ventures. Focuses on learning a conceptual framework for understanding customers, designing appropriate marketing activities, making marketing decisions and addressing marketing problems in building a new venture.
Possible Instructional Methods: On-ground or Online-Asynchronous. Grading: A-F grading only. Course Typically Offered: Variable Intermittently
Student Learning Outcomes - Upon successful completion of this course students will be able to: - Demonstrate an understanding of basic marketing concepts in new venture settings
- Examine how marketing tools and processses can enable entrepreneurs to realize the full potential of their ideas.
- Analyze and evaluate appropriate marketing strategies and practices to achieve unique marketing objectives for early-stage companies such as customer acquisition and retention
- Construct a marketing plan for a new venture.
Add to Folder (opens a new window)
|
|