Sep 23, 2023  
2015-2016 CSU East Bay Catalog 
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

Business Administration, B.S.

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Program Description

The Business Administration major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization (option) corresponding to their desired career path. Each option allows students flexibility to customize their program by choosing option elective courses. The program is designed to encourage students to actively participate in shaping their program to fit their individual needs.

The undergraduate and the graduate programs in Business Administration are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Undergraduate Student Success & Service Center

CBE’s Undergraduate Student Success & Service Center (USSSC) provides services that support and promote student success. For more information and advising, contact the CBE USSSC in VBT 129, call (510) 885-3323 or email

Student Learning Outcomes

Students graduating with a B.S. in Business Administration from Cal State East Bay will be able to:

  1. Recognize and recall foundation knowledge relevant to business management.
  2. Integrate and think critically across functional areas to solve business problems.
  3. Understand and apply quantitative methods and tools in evaluating business problems.
  4. Apply technology to analyze business problems.
  5. Apply effective oral communication skills.
  6. Apply effective written communication skills.
  7. Apply effective team working skills.
  8. Understand ethical issues and derive solutions for ethical problems.

Sample Programs

In order to ensure that prerequisite courses are taken in the proper sequence, contact the CBE Student Service Center at This site provides information on sample programs and curriculum planning flow charts for each option in the business administration major.

Business Administration, B.S.

Major Requirements (B.S.)

Expiration of Courses

Upper division major/option requirement courses will expire ten years after completion of the quarter in which they are earned. Expired courses cannot be used to fulfill degree requirements and must be replaced by current credits. Requests for waivers of the ten-year limit for extenuating circumstances, other than mere failure to register, are made to the department chair in which the course resides and the director of undergraduate programs.

Transfer of courses

Upper division courses will only be considered for equivalency or transfer credit if they are from AACSB accredited institutions. Exceptions will be made for programs that have current and signed agreements with the College of Business and Economics.
The B.S. degree requires a total of 180 units. The Business Administration major consists of 97-105 units. The Business Administration major requires three sets of courses: (I) lower division core courses with a grade of “C” or better for each course, (II) upper division core courses, and (III) courses to fulfill option requirements. The numbers appearing in ( ) following each course title refer to units; in most cases this is 4 since the typical course has 4 units.

I. Lower Division (29-33 units)


Mathematics Course: Students who plan to pursue one of the more quantitative options or a graduate program are encouraged to enroll in MATH 1304 Calculus I , in place of MATH 1810.


  • Neither ECON 3107 nor MGMT 4670 can be used as an elective for any BSBA options.
  • ACCT 4911 counts towards the requirement of 4 quarter units of accounting ethics on the Ethics Study for California CPA (Certified Public Accountant) licensure. Students who choose the Accounting option are strongly encouraged to take ACCT 4911.

III. Option Requirements (24-28 units)

Select a Business Administration option listed in the Programs of Study  chapter of this catalog. A student cannot have both an option and a minor in the same area.

From Outside the College of Business and Economics

In place of the option requirement, a student may choose to complete a minor from outside the College of Business and Economics. A second major from outside the College and interdisciplinary minors such as Advertising, Communication Skills, and International Business may also be substituted for the option requirement. The Minor program must be approved by both the Minor Advisor of the College of Business and Economics and an advisor from the area of the minor. Note that courses taken for a minor that is to be used in lieu of an option must be taken for letter grades rather than CR/NC.

The number of units required for the Business Administration major under this alternative is the combined 85-89 units of the lower division and upper division Business Administration courses plus the additional units necessary for the chosen, approved minor. Note that, where otherwise appropriate, units used to satisfy the requirements of a minor can also meet general education and/or major requirements.

The degree conferred under this alternative will be “Bachelor of Science, Major in Business Administration, Minor in … .”

Other Degree Requirements

In addition to major requirements, every student must also complete the University requirements for graduation which are described in the Baccalaureate Degree Requirements chapter in the front of this catalog. These include the General Education-Breadth requirements; the second composition (ENGL 1002 ) requirement; the cultural groups/women requirement; the performing arts/activities requirement; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills Requirement; and the residence, unit, and grade point average requirements.

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