Jun 20, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 6412 - Pricing Management


Units: 4
Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized.



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