Mar 04, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MGMT 6420 - Competitive Strategy


Units: 4
Integrative treatment of competitive strategy, using research findings and cases. Emphasis is on industry analysis, competitive rivalry, and competitive advantage. Objective is to develop an analytical understanding of the factors that contribute to sustainable competitive advantage. Prerequisites: *See Errata chapter in this catalog concerning prerequisite update.



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