Apr 23, 2024  
2015-2016 CSU East Bay Catalog 
    
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2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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COMM 3560 - Persuasion Theory and Practice

Units: 4
Models of analyzing media designed to reinforce and/or shift attitudes, motivate action and gain compliance. Application through oral, written, and media-driven formats.


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