Sep 25, 2020  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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COMM 3005 - Qualitative Communication Research Methods


Units: 4
Surveys various methods of qualitative audience research, measures, analysis, and theoretical definitions of “audience”. Students become versed in the advantages and disadvantages of qualitative approaches and conduct primary qualitative research and analysis.



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