Jul 18, 2024  
2016-2017 CSU East Bay Catalog 
2016-2017 CSU East Bay Catalog [ARCHIVED CATALOG]

Business Administration, Business Analytics Option, M.S.B.A.

CBE Graduate Programs, M.A.; M.B.A.; M.S.A.; M.S.B.A.

Description of Programs

The mission of the College of Business and Economics is to prepare students to make ethical choices and succeed in a dynamic business environment shaped by the challenges of a competitive global economy, emerging technologies, and diverse stakeholders. All CBE programs are accredited by AACSB International - The Association to Advance Collegiate Schools of Business.

The College of Business and Economics offers the following master’s degrees (click on each link for further information):

Transfer of Courses

Upper division prerequisite and foundation and graduate courses will only be considered for equivalency or transfer credit if they are from AACSB accredited institutions. Exceptions will be made for programs that have current and signed agreements with the College of Business and Economics.

Graduate Courses

Restricted to “Classified” and “Conditionally Classified” Graduate Students.

Classified Graduate Standing

A student who has been admitted to the M.A. program by meeting the requirements established in item 1 above; has fulfilled all prerequisite coursework and other requirements such as the University Writing Skills Requirement (UWSR); and has a strong background in economics may begin as a “Classified Graduate” student. Students admitted into the program but lacking such background will be designated as “Conditionally Classified Graduate” students until deficiencies are made up and they are recommended for “Classified Graduate” standing by the department. The student must have satisfied the University Writing Skills Requirement (UWSR) to become a “Classified Graduate” student. For information on meeting the University Writing Skills Requirement, see the Testing Office website at www.csueastbay.edu/testing or call 510.885.3661.

Conditionally Classified Graduate Standing

A student who has been admitted to a graduate degree program but who has not satisfied all prerequisite coursework or other requirements such as the University Writing Skills Requirement is a “Conditionally Classified Graduate” student. A student may be admitted to a graduate degree program as a “Conditionally Classified” graduate student upon:

  1. submission of a written application, with required supporting documents, to the Admissions Office declaring an intent to pursue the M.A. degree in Economics;
  2. acceptance by the department; and
  3. completion of other appropriate requirements as specified in the Admission/Graduate chapter in this catalog.
Course prerequisites are enforced but may be waived per approval of the director of Graduate Programs.

Business Administration, (M.S.B.A.) Program Information

Program Coordinators

Chongqi Wu and Jiming Wu, Department of Management

The Master of Science in Business Administration (M.S.B.A.), Business Analytics Option provides students with a balanced and broad set of knowledge and skills in Business Analytics, Business Intelligence, Database Management, and Data Warehousing. This degree offers students a focused specialty in how data analytics and business intelligence are applied in business organizations.

Program Objectives

  1. The M.S.B.A., Business Analytics Option will provide hands-on experience and in-depth study of important analytics topics including database management, data warehousing, big data technologies, data mining, business intelligence, and descriptive, predictive and prescriptive analytics along with popular software in data analytics.
  2. The M.S.B.A., Business Analytics Option will offer students an opportunity to apply business analytics to various business functions including marketing, finance, human resources, operations and supply chain management, etc.

Program Learning Outcomes

Students graduating with an M.S.B.A., Business Analytics Option from Cal State East Bay will be able to:

  1. Design, implement, and manage databases and data warehousing systems
  2. Acquire, validate, analyze and represent data and information for generating knowledge-based information systems
  3. Apply business intelligence and analytics skills in various areas of business and decision making.


The M.S.B.A. BA Option minimum admission requirements include:

  • Baccalaureate degree with strong quantitative and computer programming background such as management science, finance, economics, computer science, engineering, basic science, etc. from an accredited college or university.
    • Or a baccalaureate degree and at least 5 years of working experience in information technology.
  • Past academic performance as reflected in undergraduate grade point average and subsequent coursework, i.e., an undergraduate degree with at least 2.5 Grade Point Average (or equivalent).
  • For International students: demonstrated proof of English proficiency, e.g., TOEFL score of 550 (paper-based), 213 (computer-based) or 79 (Internet-based), or IELTS of 6.5 or above.


  • Demonstrated proficiency requirements in mathematics, statistics and programming with a grade of “C” or better and within 7 years of starting in the program, or at least 5 years of working experience in information technology.
  • To satisfy the mathematics proficiency, you must have completed equivalent coursework in intermediate algebra. If you have not completed such coursework, you can take MATH 1130  or an equivalent course. The statistics requirement may be met by a course in statistics that is equivalent to STAT 2010  or STAT 1000  . The programming requirement may be met by a course in computer science that is equivalent to CS 1160  .The decision on course equivalency in mathematics, statistics, and programming will be made by the respective Departments.
  • All Conditionally Classified M.S.B.A. students must fulfill the University Writing Skills Requirement (UWSR) and M.S.B.A. program proficiencies. The Writing Skills Requirement could be met as an undergraduate or graduate student at one of the CSU system campuses, with a score of 4.5 or better on the GMAT essay, by passing the Writing Skills Test (WST) or through coursework. Information about the Writing Skills Test and the courses can be found on the Testing Office website. The Website contains information on test dates, registration procedures and fees. Further information can be obtained from the Testing Office, Library, Room LI 3165A, phone 510-885-3661. If students have not satisfied the UWSR before they begin their graduate work, they must either take the WST or enroll in a first tier course by the end of their first quarter in the program.

Requirements for Graduation

To be eligible for the M.S.B.A. you must have been Advanced to Candidacy (see the Graduate/Post-Baccalaureate Admission and Degree Information  chapter of the catalog) and have completed 45-53 quarter units meeting the following criteria:

  • All have a course grade of “C” or better.
  • Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student’s degree program.
  • Have no more than 13 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in “Unclassified Postbaccalaureate” status.
  • All units earned within the five years immediately preceding the completion of the requirements for the degree.
  • Have completed a satisfactory program of study, defined below.

M.S.B.A. Coursework 45-53 units

Fundamental Coursework (0-8 units)

Fundamental coursework must be completed before enrolling in any M.S.B.A. required course. Fundamental courses may be waived if a student completed equivalent coursework for one or both fundamental courses, or completed the undergraduate version of these fundamental courses, i.e., ITM 3060  and MGMT 3100 , within the last 5 years with a grade of “C” or higher. Fundamental coursework can be also waived by passing an exam. Exams are offered once per quarter. There is a fee of $25 for each exam. Please see the M.S.B.A. website or contact the CBE Graduate Programs Office (VBT 430, phone 510-885-2419) for dates and registration information.

Required Courses (24 units)

Required courses will be taught with modern data analytics programming languages and tools, e.g., SQL, Hadoop, SAS, R, Python, Excel-based add-ins, etc.

Elective Courses (20 units)

Select five courses from the following:

Capstone Experience (1 unit)

Course Descriptions

Use this link to see all Course Descriptions  available throughout this catalog.

Other Graduate & Post-Baccalaureate Degree Requirements

In addition to departmental requirements, every student must also satisfy the university requirements for graduation as described in the Graduate/Post-Baccalaureate Admission and Degree Information  chapter in this catalog. These include the 32-unit residence requirement, the five year rule on currency of subject matter, the minimum number of units of 6000-level courses, the 3.00 grade point average, and the University Writing Skills Requirement. For information on meeting the University Writing Skills Requirement, see the Testing Office website at www.csueastbay.edu/testing or call 510.885.3661.