Mar 02, 2024  
2023-2024 Cal State East Bay Catalog 
2023-2024 Cal State East Bay Catalog

Department of Marketing

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 Hayward Hills Campus MapThe Department Office is located on the 4th floor of the VBT building, Room 442.

We are open 8:00AM - 6:00PM Monday through Friday.
Dept. Phone: (510) 885 - 3326



Yi He (Chair), Ph.D. University of Hawai’i

Sweety Law, Ph.D. Ohio State University

Cesar Maloles, Ph.D. City University of New York

Joon-Hee Oh, Ph.D. Georgia State University

Lan Wu, Ph.D. Georgia Institute of Technology


Associate Professors

Judy Ma, Ph.D. Rensselaer Polytechnic Institute

Ya You, Ph.D. University of Central Florida

Assistant Professors

Stephen Bok, Ph.D. University of Arlington

Ivan Fedorenko, Ph.D. Bentley University



Mission Statement

Our Mission Statement reflects that of our College of Business and Economics …  provides quality business education to inspire students from diverse backgrounds to become successful business professionals and pioneers in a changing environment.

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance the educational experiences of our students.

About the Department

Use our university website link to learn more about what the Marketing Department has to offer.

  • Office Hours & Teaching Schedule
  • Degree Roadmaps
  • Faculty & Staff
  • Course Student Learning Outcomes
  • And more…


    Online Bachelor’s Degree Completion Programs

    A BA/BS Degree Completion Program is for anyone who has already completed their lower-division general education breadth requirements. Only upper-division, major requirements will be taken completely online.

    Bachelor of Science


    Master of Business Administration


      MarketingMarketing: Graduate

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