2023-2024 Cal State East Bay Catalog [ARCHIVED CATALOG]
Department of Marketing
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 The Department Office is located on the 4th floor of the VBT building, Room 442.
We are open 8:00AM - 6:00PM Monday through Friday.
Dept. Phone: (510) 885 - 3326
FacultyProfessors
Yi He (Chair), Ph.D. University of Hawai’i
Sweety Law, Ph.D. Ohio State University
Cesar Maloles, Ph.D. City University of New York
Joon-Hee Oh, Ph.D. Georgia State University
Lan Wu, Ph.D. Georgia Institute of Technology
Associate Professors
Judy Ma, Ph.D. Rensselaer Polytechnic Institute
Ya You, Ph.D. University of Central Florida
Assistant Professors
Stephen Bok, Ph.D. University of Arlington
Ivan Fedorenko, Ph.D. Bentley University
Mission Statement
Our Mission Statement reflects that of our College of Business and Economics … provides quality business education to inspire students from diverse backgrounds to become successful business professionals and pioneers in a changing environment.
Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance the educational experiences of our students.
About the Department
Use our university website link to learn more about what the Marketing Department has to offer.
- Office Hours & Teaching Schedule
- Degree Roadmaps
- Faculty & Staff
- Course Student Learning Outcomes
- And more…
ProgramsOnline Bachelor’s Degree Completion Programs
A BA/BS Degree Completion Program is for anyone who has already completed their lower-division general education breadth requirements. Only upper-division, major requirements will be taken completely online.
Bachelor of Science
Minors
Master of Business Administration
CoursesMarketingMarketing: Graduate
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