Program: Advertising Minor - CSU East Bay

Apr 07, 2025

2024-2025 Cal State East Bay Catalog

The advertising minor allows students to integrate an interdisciplinary set of advertising-related courses with their own major and their general education requirements. The Advertising minor prepares students for a variety of careers in the fast-growing field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, digital marketing, and social media advertising.

Minor Requirements (24 units)

Required Courses

Take the following 6 units:

MKTG 300 - Marketing Principles Units: 3
MKTG 426 - Advertising and Promotion Management Units: 3

Elective Courses

Take the following 18 units as outlined below:

Note: COMM 453 has a prerequisite that is not explicitly listed in the Advertising minor. Taking COMM 453 will lead to a total of more than 24 units to com. COMM 357 is a prerequisite for COMM 387 and COMM 453.

Choose two (2) courses for 6 units from the following:
MKTG 310 - Marketing Research Units: 3
MKTG 312 - Marketing Analytics Units: 3
MKTG 314 - Consumer Behavior Units: 3
MKTG 415 - Corporate Communications Units: 3
MKTG 420 - Product, Service, and Brand Management Units: 3
MKTG 427 - Digital Marketing and Social Media Units: 3
MKTG 432 - Marketing for New Ventures Units: 3
MKTG 434 - Social and Digital Media Analytics Units: 3
Choose three (3) courses for 12 units from the following:
COMM 326 - Social Media and Social Change Literacies Units: 4
COMM 357 - Principles of Advertising Units: 4
COMM 387 - Advertising Design and Production Units: 4
COMM 420 - Organizational Transformation Units: 4
COMM 453 - Strategic Communication Campaigns Units: 4