Department of Marketing

 The Department Office is located on the 4th floor of the VBT building, Room 442.

We are open 8:00AM - 6:00PM Monday through Friday.

Dept. Phone: (510) 885 - 3326

Faculty

Professors

Yi He (Chair), Ph.D. University of Hawai’i

Sweety Law, Ph.D. Ohio State University

Cesar Maloles, Ph.D. City University of New York

Joon-Hee Oh, Ph.D. Georgia State University

Lan Wu, Ph.D. Georgia Institute of Technology

Associate Professors

Judy Ma, Ph.D. Rensselaer Polytechnic Institute

Ya You, Ph.D. University of Central Florida

Assistant Professors

Stephen Bok, Ph.D. University of Arlington

Ivan Fedorenko, Ph.D. Bentley University

Mission Statement

Our Mission Statement reflects that of our College of Business and Economics …  provides quality business education to inspire students from diverse backgrounds to become successful business professionals and pioneers in a changing environment.

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance the educational experiences of our students.

About the Department

Use our university website link to learn more about what the Marketing Department has to offer.

• Office Hours & Teaching Schedule
• Degree Roadmaps
• Faculty & Staff
• Course Student Learning Outcomes
• And more…

Programs

• Business Administration, B.S.: Marketing Management Concentration
• Business Analytics, B.S.: Marketing Analytics Concentration

A BA/BS Degree Completion Program is for anyone who has already completed their lower-division general education breadth requirements. Only upper-division, major requirements will be taken completely online.

• Business Administration, B.S.: Marketing Management Concentration (Self-Support Only)(Online Degree Completion)
• Business Analytics, B.S.: Marketing Analytics Concentration (Online Degree Completion)

• Advertising Minor
• Marketing Minor

• Marketing Analytics, M.S.

• Business Administration, M.B.A.: Marketing Management Concentration

Courses

• MKTG 300 - Marketing Principles
• MKTG 305W - Business Communication
• MKTG 310 - Marketing Research
• MKTG 312 - Marketing Analytics
• MKTG 314 - Consumer Behavior
• MKTG 398 - Internship
• MKTG 415 - Corporate Communications
• MKTG 420 - Product, Service, and Brand Management
• MKTG 424 - Sales Management
• MKTG 425 - Business-to-Business Marketing
• MKTG 426 - Advertising and Promotion Management
• MKTG 427 - Digital Marketing and Social Media
• MKTG 430 - International Marketing
• MKTG 432 - Marketing for New Ventures
• MKTG 434 - Social and Digital Media Analytics
• MKTG 440 - Marketing Strategy
• MKTG 490 - Independent Study
• MKTG 497 - Seminar in Selected Marketing Topics
• MKTG 498 - Internship

• MKTG 601 - Managerial Communication
• MKTG 607 - Marketing Management
• MKTG 610 - Marketing Research
• MKTG 612 - Marketing Analytics
• MKTG 620 - Product and Brand Management
• MKTG 624 - Sales and Distribution Management
• MKTG 626 - Integrated Marketing Communications
• MKTG 628 - Seminar in Digital Marketing
• MKTG 632 - Seminar: New Venture Marketing
• MKTG 634 - Seminar in Social and Digital Media Analytics
• MKTG 637 - Mobile Marketing and Artificial Intelligence
• MKTG 638 - Database Marketing
• MKTG 690 - Independent Study
• MKTG 693 - Marketing Analytics Capstone Project
• MKTG 697 - Seminar in Selected Marketing Topics
• MKTG 698 - Internship