Dec 06, 2025  
2025-2026 Cal State East Bay Catalog 
    
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2025-2026 Cal State East Bay Catalog
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MKTG 636 - Marketing Data Visualization

Units: 3
This course focuses on how to present marketing data in a visual format (e.g., infographic, chart, diagram, and picture) and generate powerful reports and dashboards that help managers make decisions and take action based on their business data.

Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: On-ground or Hybrid.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Explain the importance of visual communication in marketing
  2. Describe strategies to turn big data into market insights
  3. Identify the appropriate charts, graphs, and visual elements required for data visualization
  4. Visualize data to communicate marketing and organizational strategies to a variety of business audiences
  5. Use data visualization and business intelligence to support marketing decision making in a variety of enterprises



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