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Dec 04, 2025
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MKTG 305W - Business Communication
Units: 3 ; Breadth Area: GE-UD-4; UWR
Investigation from a social science perspective about theories, processes, and practices of business communication. Students develop abilities to communicate effectively; write and revise business documents and work to understand communication in business environments and cross-cultural settings. Must earn C- (CR) or better for UWR credit.
Breadth Area(s) Satisfied: GE-UD-4 - Upper Division Social and Behavioral Sciences; University Writing Requirement
Prerequisites: Satisfaction of second composition and completion of GE Areas 1A, 1B, 1C and GE-2 with grade C- (CR) or better (GE Areas A1, A2, A3 and B4 for students on the 2024-25 or earlier catalogs).
Strongly Recommended Preparation: Upper division status (greater than 60 earned semester units) and completion of lower division GE Area 4 requirements (Area D1-2 requirements for students on the 2024-25 or earlier catalogs).
Possible Instructional Methods: On-ground or Online-Asynchronous.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Identify the key theories and elements of the business communication process.
- Write professional and effective business documents.
- Demonstrate subject-matter knowledge appropriately following professional business communication standards.
- Adjust their writing for different audiences in different modalities, showing awareness of expectations for academic writing in general and adhering to appropriate business communication contexts.
- Investigate, through research activities, business communication issues among different cultural and economic groups.
GE-UD-4. Upper-division Social and Behavioral Sciences Learning Outcomes
- analyze how power and social identity affect social outcomes for different cultural and economic groups using methods of social science inquiry and vocabulary appropriate to those methods;
- demonstrate an understanding of and ability to apply accurately disciplinary concepts of the social or behavioral sciences; and
- demonstrate an understanding of and ability to effectively plan or conduct research using an appropriate method of the social or behavioral sciences.
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