Apr 13, 2025  
2025-2026 Cal State East Bay Catalog (BETA) 
    

BAN 671 - Generative AI for Business Applications


Units: 3
 

The course explores advanced AI techniques to generate content, automate processes, and enhance decision-making in business settings. Students will apply cutting-edge models to real-world scenarios, focusing on innovation, ethical use, and competitive advantage.

Prerequisites: BAN 601 and BAN 602.
Possible Instructional Methods: On-ground or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
 

  1. Apply Generative AI models to solve complex business problems, improving efficiency, innovation, and decision-making processes.
  2. Evaluate ethical considerations in the use of generative AI for business, ensuring responsible and transparent practices.
  3. Design AI-driven business strategies that leverage generative technologies to enhance competitive advantage and customer experiences.




Add to Folder (opens a new window)