Units:3 Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations.
Repeatability: May be repeated for credit for a maximum of 6 units when content varies. Possible Instructional Methods:On-ground or Online-Asynchronous. Grading: A-F grading only. Course Typically Offered: Fall ONLY
Student Learning Outcomes - Upon successful completion of this course students will be able to:
Critically analyze the selected marketing issues.
Apply marketing concepts and strategies to the analysis of a variety of marketing issues.
Identify the forces that shape how marketing decisions are actually made.
