Feb 01, 2025  
2024-2025 Cal State East Bay Catalog 
    
2024-2025 Cal State East Bay Catalog
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MUS 603 - Entrepreneurship in the Arts


Units: 3
Graduate-level course explores entrepreneurship in the arts and music industry. Analyze power dynamics, business aspects, and craft personal branding. Develop a comprehensive marketing plan, reflecting on arts’ broader societal impact.

Possible Instructional Methods: On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall Alternate Years


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Analyze the impact of power and social identity on career options in various arts disciplines.
  2. Navigate the logistical and business aspects of arts industries, drawing inspiration from historical and contemporary perspectives.
  3. Identify and articulate personal career paths in the arts, employing tools such as résumés, cover letters, and online media.
  4. Develop and implement a comprehensive marketing plan tailored to achieve success in a chosen career path.
  5. Demonstrate an understanding of the societal impact of arts and humanities perspectives, using this knowledge for the benefit of local and global communities.




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