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Oct 13, 2024
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MKTG 638 - Database Marketing Units: 3 This course offers a comprehensive overview of marketing database management technologies including the use of programming languages (i.e., Structured Query Language (SQL)) and provides hands-on database skills to support data-driven marketing decision-making.
Prerequisites: Post-baccalaureate standing Possible Instructional Methods: On-ground, or Hybrid, or Online-Asynchronous, or Online-Synchronous. Grading: A-F grading only. Course Typically Offered: Variable Intermittently
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Explain how data is structured and stored in marketing databases
- Apply database analysis tools, such as SQL, to identify a firm’s best customers, understanding their needs, and targeting communications and promotions to retain such customers
- Create basic and complex marketing reports based on data in a table or visualization
- Communicate database analysis results to support marketing decisions made in a variety of enterprises
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