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Oct 12, 2024
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MKTG 693 - Marketing Analytics Capstone Project Units: 3 This course provides students with an experience that allows them to demonstrate application of integrative knowledge aimed at addressing an industry relevant decision-making problem by drawing on the breadth and depth of the Marketing Analytics programmatic curriculum.
Prerequisites: Post-baccalaureate standing Possible Instructional Methods: On-ground, or Hybrid, or Online-Asynchronous, or Online-Synchronous. Grading: A-F grading only. Course Typically Offered: Spring ONLY
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Formulate marketing analytics problems for real-world business challenges.
- Synthesize and evaluate relevant marketing analytics information.
- Apply elements of integration in solving marketing problems that are representative of primary areas of analytics.
- Optimize marketing decisions and justify a course of action.
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