|
Aug 26, 2024
|
|
|
|
MKTG 636 - Marketing Data Visualization Units: 3 This course focuses on how to present marketing data in a visual format (e.g., infographic, chart, diagram, and picture) and generate powerful reports and dashboards that help managers make decisions and take action based on their business data.
Prerequisites: Post-baccalaureate standing. Possible Instructional Methods: On-ground or Hybrid. Grading: A-F grading only. Course Typically Offered: Variable Intermittently
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Explain the importance of visual communication in marketing
- Describe strategies to turn big data into market insights
- Identify the appropriate charts, graphs, and visual elements required for data visualization
- Visualize data to communicate marketing and organizational strategies to a variety of business audiences
- Use data visualization and business intelligence to support marketing decision making in a variety of enterprises
Add to Folder (opens a new window)
|
|