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Aug 24, 2024
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MKTG 434 - Social and Digital Media Analytics Units: 3 This course provides an introduction to the fundamentals of social and digital media analytics. Topics include: social and digital media landscape and common metrics, social listening, social and digital media data analysis, interpretation and application.
Possible Instructional Methods: On-ground or Online-Asynchronous. Grading: A-F grading only. Course Typically Offered: Variable Intermittently
Student Learning Outcomes - Upon successful completion of this course students will be able to: - Demonstrate an understanding of the role and structures of social and digital media conversations in the context of marketing
- Examine methodologies for social and digital media data collection and its implications
- Evaluate key metrics used for analyzing social and digital media campaigns
- Identify trends and insights in social and digital media data
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