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Sep 04, 2024
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COMM 388 - Public Relations Practice Units: 4 An applied course emphasizing message writing, editing, graphic design, layout, and dissemination across multimedia platforms for communication with various organizational publics. Students acquire hands-on experience in the preparation of departmental publications.
Prerequisites: COMM 358. Possible Instructional Methods: On-ground, or Hybrid, or Online-Asynchronous. Grading: A-F grading only. Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Understand the basics of copy writing, editing, graphic design, and layout for public relation messages;
- Know how to disseminate public relation messages across multimedia platforms;
- Become proficient in the use of copy editing and graphic design software.
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