COMM 387 - Advertising Design and Production

Units: 4
An applied course emphasizing creative copywriting and layout design, media planning and buying, and account management. Students acquire hands-on experience in the preparation of advertising materials for the Pioneer Advertising Agency.

Prerequisites: COMM 357.
Possible Instructional Methods: On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand important concepts, principles and techniques of advertising copywriting and layout design;
Understand important concepts and mathematical formulas of media planning and sales;
Understand print, broadcast, digital, and alternative media, and how they work to achieve advertising goals;
Understand the roles, functions and activities of account managers, creatives, and media planners and buyers;
Become proficient in the use of advertising design software and media planning software.