MKTG 312 - Marketing Analytics

Units: 3
Marketing analytics metrics and models. Understand how to use data to approach marketing issues analytically. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through case-based learning.

Possible Instructional Methods: On-ground or Online-Asynchronous.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Identify and explain how big data and analytics can be used in marketing applications.
Critically evaluate marketing issues systematically and analytically
Combine conceptual marketing knowledge and analytical tools to solve marketing problems
Interpret analytical results to make optimal marketing decisions, such as those related to market segmentation, targeting, competitive analysis, and product design
Assess and justify marketing strategies using quantitative evidence
Present data analysis methodology, results, and marketing implications in verbal and written forms