Nov 01, 2024  
2023-2024 Cal State East Bay Catalog 
    
2023-2024 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 670 - Communication Campaigns


Units: 4
Study of research, practice, and criticism of communication campaigns in public, political, and professional settings. Topics may include persuasion, media effects, political communication, relationships between public relations, advertising, and media. 

Possible Instructional Methods: On-ground.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand and explain the research, practice, and critique of campaigns.
  2. Demonstrate understanding of how communication campaigns work in public, political, and professional settings.
  3. Conduct original research.




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