COMM 361 - Professional Speaking in Strategic Communication

Units: 4
Principles, techniques, and skills for interpersonal and public speaking in advertising, public relations, and marketing communication. Topics include pitch presentations, talking to media, client briefings, speaker training modules, and multimedia presentations. Emphasis on message development, delivery, preparation and multimedia aids.

Co-requisites:
Possible Instructional Methods: On-ground, or Hybrid or Online-Asynchronous.
Grading: A-F grading only.
Course Typically Offered: Fall ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Demonstrate understanding and application of theories and principles of interpersonal and public speaking in advertising, public relation, and marketing communication;
Develop, organize and integrate contents used for interpersonal and public speaking for various purposes in this field;
Demonstrate technical competence in using multimedia aids.