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Aug 21, 2024
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COMM 453 - Strategic Communication Campaigns Units: 4 Applies theories and principles of advertising, public relations, political campaigns and marketing communication to research, creation and production of all aspects of an actual campaign. Emphasis on the importance of a coordinated effort integrating various strategic communication tools.
Prerequisites: COMM 357 and COMM 358. Possible Instructional Methods: On-ground, or Hybrid or Online-Asynchronous. Grading: A-F grading only. Course Typically Offered: Fall & Spring
Student Learning Outcomes - Upon successful completion of this course students will be able to: - Understand the definition, theories, and applications of strategic marketing communications;
- Identify and understand major tools of strategic marketing communications;
- Understand and apply a model for developing, implementing and evaluating communication campaigns to a group project.
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