COMM 357 - Principles of Advertising

Units: 4
Principles of advertising applied to the creation and production of advertising messages in their many forms including the investigation of the psychological, sociological, economic, and legal aspects.

Co-requisites:
Possible Instructional Methods: On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand fundamental theories, concepts, principles and tools of advertising;
Know how to define, synthesize and apply theories, concepts, and principles of advertising;
Develop the ability to critically and analytically interpret and evaluate real-world advertising campaigns, including content, philosophies, practices and effects;
Develop the ability to systematically develop, implement and evaluate an effective advertising campaign.