COMM 321 - Research in Persuasive Communication

Units: 4
Social-scientific approaches to the study of persuasion. Emphasis on application of persuasion theories and principles, research on attitude structure and formation, attitude-behavior relationship, audience analysis, communication campaigns, and public opinion.

Possible Instructional Methods: On-ground.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand basic theories and principles of persuasive communication;
Survey and analyze an audience and adapt message strategies accordingly;
Develop messages intended to influence attitudes and behaviors;
Apply theories and principles of persuasion in written and oral discourse.