May 15, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MGMT 670 - Strategic Industry and Competitive Analysis


Units: 3
Key concepts, tools, and principles of industry analysis, competitive analysis, and strategy formulation. Students learn to understand industry structure, develop competitive strategies, define firm boundaries, allocate critical resources, and position firms for value creation and capture.

Equivalent Quarter Course: MGMT 6420.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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