Dec 05, 2020  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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HSC 450 - Health Communication


Units: 3
Overview of health communication theory. Covers advertising, marketing, advocacy and lobbying. Examines funding mechanisms, legal requirements and restrictions on communication campaigns. Discusses the impact of health communication on health behavior. Use of data to measure campaign effectiveness.

Prerequisites: HSC 315 and HSC 360.
Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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