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2019-2020 Cal State East Bay Catalog 
    
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2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

Course Descriptions

Use the filter below to look up specific course information or click on the About Courses link for more general information:
 

Management: Graduate
  

  • MGMT 675 - Innovation Strategy

    Units: 3
    Applying strategic and entrepreneurial skills and processes effectively to manage innovation in firms. It examines the theory and evaluates approaches for developing new ideas for business practices, technologies, products, and industries.

    Equivalent Quarter Course: MGMT 6470.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 676 - Global Strategy

    Units: 3
    Integrative study of how multinational firms position themselves and diversify their activities in global markets. Emphasis is on firm strategies that fit in the global competitive context, decisions to enter foreign markets, and how to develop and implement global strategies.

    Equivalent Quarter Course: MGMT 6440.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 677 - International Field Immersion

    Units: 3
    Deep explorations of the key factors influencing global business through a field trip overseas. International field immersion offers a mix of site visits and discussions with local business, organization, and government leaders to investigate entrepreneurship, leadership, innovation, and culture.

    Prerequisites: Department consent.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 678 - Design Thinking for Leaders

    Units: 3
    In this course, students will creatively and analytically use design and system thinking to more effectively solve problems in any domain. This course develops students’ skills to conceive, organize, lead, implement, and evaluate successful design projects.

    Strongly Recommended Preparation: All CBE and University proficiencies.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 680 - Sustainability Strategy

    Units: 3
    How businesses develop and implement strategies to promote environmental, social, and economic sustainability. Students examine roles and responsibilities of managers and learn how to apply the tools of strategic management to the challenges and opportunities of sustainability.

    Strongly Recommended Preparation: All CBE and University proficiencies.
    Equivalent Quarter Course: MGMT 6460.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 685 - Non-Market Strategy

    Units: 3
    Strategies for profit and non-profit organizations to gain an advantage in the political economy. Covers the dynamics among public policy and trade, innovation, entrepreneurship. Topics include investment risks, lobbying, CSR and working with supra-national institutions.

    Strongly Recommended Preparation: All CBE and University proficiencies.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MGMT 6215.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 688 - Business Opportunity Consulting Project

    Units: 3
    Project course building on the lecture courses offered in the Strategy & Innovation MBA Concentration. Students will leave the classroom behind and enter the creative and analytical world of consulting. Students will negotiate and complete a client-facing business design project.

    Strongly Recommended Preparation: One elective course from the Strategy & Innovation concentration.
    Prerequisites: Department consent.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 690 - Independent Study

    Units: 1-4
    Independent study under the supervision of a member of the graduate faculty. 

    Prerequisites: Department consent and minimum 3.0 GPA.
    Equivalent Quarter Course: MGMT 6900.
    Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1-4
  

  • MGMT 697 - Issues in Management

    Units: 3
    Readings, discussion, and research on contemporary and/or significant issues in Management.

    Equivalent Quarter Course: MGMT 6999.
    Repeatability: May be repeated once for credit when content varies, for a maximum of 6 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MGMT 698 - Internship

    Units: 1-3
    Formal advanced work opportunities integrating the academic program with their career aspirations. Integral advanced hands-on experience enhancing education and preparing for professional and personal success.

    Prerequisites: Department consent and minimum 3.0 GPA.
    Credit Restrictions: No units may be applied to any CBE graduate degree.
    Equivalent Quarter Course: MGMT 6898.
    Repeatability: May be repeated with department consent for a maximum of 6 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: CR/NC grading only.
Units: 1-3

Marine Science
  

  • MSC 403 - Marine Ecology

    Units: 4
    Field-oriented introduction to the interrelationship between marine and estuarine organisms and their environment; emphasis on quantitative data collection and analysis.

    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4103.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 405 - Marine Science Diving

    Units: 3
    Skin/SCUBA diving course with pool-training, ten ocean dives. Diving physics, physiology, diving environments, night diving and research diving. Successful completion gives AAUS and MLML scientific diver certification.  CERTIFIED SCUBA DIVER (OR EQUIVALENCY),  physical examination and ability to pass swimming test required.

    Prerequisites: Department consent, junior, senior or post baccalaureate standing and Biological or Marine Science major.
    Credit Restrictions: Not for major credit.
    Equivalent Quarter Course: MSC 4105.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MSC 412 - Marine Birds and Mammals

    Units: 4
    Systematics, morphology, ecology and biology of marine turtles, birds, and mammals. Upper division college vertebrate zoology required.

    Strongly Recommended Preparation: MSC 403.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4112.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 413 - Marine Ichthyology

    Units: 4
    A description of the taxonomy, morphology and ecology of marine fishes. Both field and laboratory work concentrate on the structure, function and habits of marine fishes and the ecological interactions of these fishes with their biotic and abiotic surroundings.  College zoology or equivalent required.

    Strongly Recommended Preparation: MSC 403.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4113.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 424 - Marine Invertebrate Zoology I

    Units: 4
    A field-oriented introduction to the structure, systematics, evolution, and life histories of the major and minor marine phyla. College zoology or equivalent required.

    Strongly Recommended Preparation: MSC 403.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4124.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 425 - Marine Invertebrate Zoology II

    Units: 3
    A field-oriented survey of the common marine invertebrates of the major intertidal habitats in and around Monterey Bay. Focus will be on identification and natural history.  College zoology required.

    Strongly Recommended Preparation: MSC 403, MSC 424.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4125.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MSC 431 - Marine Botany

    Units: 4
    Introduction to the plants of the sea, with emphasis on the morphology, taxonomy and natural history of seaweeds and seagrasses.

    Strongly Recommended Preparation: MSC 403.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4131.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 435 - Physiology of Marine Algae

    Units: 4
    Understanding the adaptations of marine algae to their environment. Physiological topics will include respiration, enzyme activity, and biochemical composition. Hands-on experience in basic electronic instrumentation, chemical separations, optical measurements, culturing methods and radioisotope techniques.

    Prerequisites: All of: MSC 403, MSC 431, MSC 444.
    Equivalent Quarter Course: MSC 4135.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 441 - Geological Oceanography

    Units: 4
    A study of the structures, physiography, and sediments of the sea bottom and shoreline.

    Strongly Recommended Preparation: Undergraduate course in general geology.
    Prerequisites: Department consent.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 442 - Physical Oceanography

    Units: 4
    An introduction to the nature and causes of various oceanic motions including currents, waves, tides and mixing, and the physical properties of seawater.

    Strongly Recommended Preparation: College algebra, college physics and calculus.
    Prerequisites: Department consent.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 443 - Chemical Oceanography

    Units: 4
    An introduction to the theoretical and practical aspects of the chemistry of the oceans, including major salts, dissolved gases, nutrient ions, carbonate system, transient tracers, and shipboard sampling techniques.

    Strongly Recommended Preparation: One year of college chemistry.
    Prerequisites: Department consent.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 444 - Biological Oceanography

    Units: 4
    The ocean as an ecological system: the complexity of environmental influences on plankton; the transfer of organic matter between trophic levels; and nutrient cycles. Laboratory sessions will include methods in sampling, shipboard techniques, identification of plankton, and current analytical techniques.

    Strongly Recommended Preparation: General biology and general chemistry.
    Prerequisites: Department consent.
    Equivalent Quarter Course: MSC 4144.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 490 - Independent Study

    Units: 1-4
    Faculty-directed study of selected problems; open to undergraduate students with adequate preparation.  Students may apply no more than 12 units of independent study in the major department and 8 units in other departments toward a baccalaureate degree.

    Prerequisites: Department consent and minimum 2.0 GPA.
    Equivalent Quarter Course: MSC 4900.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1-4
  

  • MSC 497 - Topics in Marine Sciences

    Units: 1
    The study of a selected area in the marine sciences. The subjects will vary depending on student demand and availability of instructors.

    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1

Marine Science: Graduate
  

  • MSC 601 - Library Research Methods in Marine Science

    Units: 1
    Students will gain an advanced understanding of the nature of scientific information. Assignments provide the framework for using and evaluating a variety of information sources in marine and ocean sciences.

    Prerequisites: Department consent and post-baccalaureate standing.
    Equivalent Quarter Course: MSC 6201.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1
  

  • MSC 602 - Oceanographic Instrumentation

    Units: 4
    Principles of instruments used in oceanographic research, introduction to electronics, and applications of instrument measurements. Emphasis will vary from CTD profilers, current meters, radiometry and chemical measurement.

    Prerequisites: Post-baccalaureate standing, MSC 441 and MSC 442.
    Equivalent Quarter Course: MSC 6202.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 604 - Sampling and Experimental Design

    Units: 4
    Basic design of experiments and field sampling, including random and systemic sampling, subsampling, survey techniques, single and multifactor experiments using randomized, nested, and blocked experimental designs, and data analyses.

    Prerequisites: MSC 403 and post-baccalaureate standing.
    Equivalent Quarter Course: MSC 6204.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 606 - Molecular Biological Techniques

    Units: 4
    An overview of concepts and techniques for the isolation, characterization, and analysis of DNA and RNA, including standard methods (amplification, cloning, and sequencing), as well as selected specialized techniques (analysis of gene expression). Lectures focus on marine science applications.

    Prerequisites: Post-baccalaureate standing.
    Equivalent Quarter Course: MSC 6206.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 608 - Scientific Methods

    Units: 4
    The strengths and limitations of various types of scientific reasoning, methodology, and analysis as they relate to scientific progress. Activities include: class discussions; computer, laboratory, and field experiences; critical thinking and writing skill development. Lecture Units: 3; Lab Units: 1

    Prerequisites: Post-baccalaureate standing and department consent.
    Equivalent Quarter Course: MSC 6208.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 611 - Ecology of Marine Turtles, Birds and Mammals

    Units: 4
    Community approach to the ecology of marine turtles, birds, and mammals using experimental and sampling methodology. Field studies will examine the distribution, abundance, trophic ecology, and behavior of birds and mammals in Elkhorn Slough and Monterey Bay. Lecture Units: 3; Lab Units: 1

    Prerequisites: Post-baccalaureate standing, MSC 403, MSC 412, and department consent.
    Equivalent Quarter Course: MSC 6211.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 612 - Advanced Topics in Marine Vertebrates

    Units: 4
    Advanced consideration of the ecology, physiology and phylogeny of fishes, birds, reptiles or mammals, emphasizing current literature and research. Topics and emphasis will vary with term and instructor. 

    Prerequisites: Post-baccalaureate standing and either MSC 412 or MSC 413.
    Equivalent Quarter Course: MSC 6212.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 621 - Advanced Topics in Marine Invertebrates

    Units: 4
    Advanced considerations of the ecology, physiology and phylogeny of the various invertebrate phyla emphasizing current literature and research. Topics and emphasis will vary from term to term. 

    Prerequisites: Post-baccalaureate standing and MSC 424.
    Equivalent Quarter Course: MSC 6221.
    Repeatability: May be repeated for credit for a maximum of 8 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 631 - Biology of Seaweeds

    Units: 4
    Discussions of marine macroalgal biology with extensive reading of original literature. Ecologically oriented individual research projects involving laboratory culture and field experimentation. Lecture Units: 3; Lab Units: 1

    Prerequisites: Post-baccalaureate standing and MSC 431.
    Equivalent Quarter Course: MSC 6231.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 633 - Advanced Topics in Marine Ecology

    Units: 4
    Selected topics and current issues in marine ecology. The subjects will vary depending on student demand and availability of instructors. 

    Prerequisites: MSC 403.
    Equivalent Quarter Course: MSC 6233.
    Repeatability: May be repeated for credit for a maximum of 8 units when topic varies.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 634 - Advanced Biological Oceanography

    Units: 4
    Experimental techniques in biological oceanography with emphasis on problems important in plankton ecology. Course includes lectures, labs, and discussions of current research problems. An individual research project involving the use of one or more modern analytical tools will be required. Lecture Units: 3; Lab Units: 1

    Prerequisites: Post-baccalaureate standing and MSC 444.
    Equivalent Quarter Course: MSC 6234.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 642 - Plate Tectonics

    Units: 3
    Historical background, modern theory and geophysical evidence of continental drift sea floor spreading and plate tectonics. Examinations of the impact of the recent revolution in historical geology. Offered alternate fall semesters.

    Prerequisites: Post-baccalaureate standing and MSC 441.
    Equivalent Quarter Course: MSC 6242.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MSC 646 - Geology of the Monterey Bay Region

    Units: 4
    Geology, tectonics and active naturally occurring processes in the Monterey Bay region and in the Monterey Bay National Marine Sanctuary. The geologic and tectonic history of central California, plate tectonic processes, representative stratigraphy and geomorphology of the Monterey Bay region.

    Prerequisites: Post-baccalaureate standing and MSC 441.
    Equivalent Quarter Course: MSC 6246.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 648 - Marine Benthic Habitat Mapping Techniques

    Units: 4
    The collection and interpretation of geophysical data that can be used to characterize marine benthic habitats. Techniques used to identify and characterize marine benthic habitats, including echosounders, multibeam bathymetry and backscatter, sidescan sonar, seismic profiling, and GIS will be reviewed.

    Prerequisites: Post-baccalaureate standing and MSC 441.
    Equivalent Quarter Course: MSC 6248.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 651 - Marine Geochemistry

    Units: 4
    Geochemical processes in the oceans: thermodynamics of low temperature aqueous reactions, weathering, oxidation-reduction and biologically mediated reactions, processes occurring at the sea floor and air-sea interface. Offered as needed.

    Prerequisites: Post-baccalaureate standing, MATH 130, MATH 131 and MSC 443.
    Equivalent Quarter Course: MSC 6251.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 661 - Mixing, Estuarine and Sediment Transport

    Units: 4
    Dynamical processes in estuarine and coastal systems, with an emphasis on flow, friction, sediment transport, mixing and diffusion of mass and biogeochemical constituents (nutrients and oxygen, others).  Discussion of recent literature.

    Prerequisites: Post-baccalaureate standing and MSC 442.
    Equivalent Quarter Course: MSC 6261.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 663 - Data Analysis Techniques in Marine Science

    Units: 4
    Introduction to using observational oceanographic data, with hands-on practice in scientific programming for data analysis. Lecture, discussion, and practical experience including the use of existing programs and subroutine libraries. Semester project required. Lecture Units: 3; Lab Units: 1

    Prerequisites: Post-baccalaureate standing and department consent.
    Equivalent Quarter Course: MSC 6263.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 671 - Population Biology

    Units: 3
    Principles of the interactions among marine organisms that result in the alteration of population structures. Techniques for assessment and management of populations.

    Prerequisites: Post-baccalaureate standing and MSC 403.
    Equivalent Quarter Course: MSC 6271.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MSC 672 - Subtidal Ecology

    Units: 4
    The ecology of nearshore rocky subtidal populations and communities with emphasis on kelp forests. Review of original literature. Fieldwork with SCUBA including group projects on underwater research techniques and community analysis, and individual research on ecological questions chosen by students. Lecture Units: 3; Lab Units: 1

    Prerequisites: Post-baccalaureate standing, MSC 403 and department consent.
    Equivalent Quarter Course: MSC 6272.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 674 - Advanced Topics in Oceanography

    Units: 4
    The study of a selected area of oceanography. The subjects will vary depending on student demand and availability of instructors.

    Prerequisites: Post-baccalaureate standing.
    Equivalent Quarter Course: MSC 6274.
    Repeatability: Course may be repeated for credit for a maximum of 8 units when topic varies.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 680 - Scientific Writing

    Units: 3
    Techniques and strategies of scientific writing used for proposals, journal submissions, and abstracts for meetings. Students will develop their writing skills by preparing, editing, and rewriting manuscripts. There is a maximum of 12 students allowed to register for this course.

    Prerequisites: Department consent and post-baccalaureate standing.
    Equivalent Quarter Course: MSC 6280.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MSC 681 - Coastal Dynamics

    Units: 4
    Oceanographic dynamics of coastal environments, with an emphasis on eastern boundary current systems influenced by coastal upwelling. Interactions of physical and geological oceanography and how both affect coastal ecosystem dynamics.

    Prerequisites: Post-baccalaureate standing, and either MSC 442 or MSC 441.
    Equivalent Quarter Course: MSC 6281.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 689 - Research in Marine Science

    Units: 2
    Independent investigations of an advanced character for the graduate student with adequate preparation.

    Prerequisites: Department consent and post-baccalaureate standing.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 2
  

  • MSC 690 - Independent Study

    Units: 1-4
    Independent study under the supervision of a member of the graduate faculty. 

    Prerequisites: Department consent and minimum 3.0 GPA.
    Equivalent Quarter Course: MSC 6900.
    Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1-4
  

  • MSC 691 - University Thesis

    Units: 4
    Development and writing of a formal research paper for submission to the university in the specified format. Supervision by a departmental committee, at least one of whom must be a Cal State East Bay faculty member. Oral defense is required. (See “University Thesis Writing Guide,” available online at www.csueastbay.edu/thesiswritingguide.)

    Prerequisites: Department consent and M.S. Marine Science major.   
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 4
  

  • MSC 697 - Graduate Seminar in Marine Science

    Units: 2
    Seminar topics will change each semester.  Each student will be required to give at least one seminar. May be repeated for credit. Offered spring and fall semesters.

    Prerequisites: Department consent and post-baccalaureate standing.
    Equivalent Quarter Course: MSC 6285.
    Repeatability: May be repeated for credit for a maximum of 4 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 2

Marketing
  

  • BUS 325 - Marketing Principles

    Units: 3
    Overview of marketing concepts and practical applications including considerations in designing effective marketing programs. Through a mix of lectures, discussions, and/or projects, students will understand the scope, the process, and the role of marketing in business firms and non-profit organizations. Please note: effective spring 2020 this course prefix and number will change from BUS 325 to MKTG 300.

    Equivalent Quarter Course: MKTG 3401.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 305 - Business Communication

    Units: 3 ; GE/GR Area: UWSR
    Students develop abilities to communicate effectively; write and revise business documents and work to understand communication in business environments and cross-cultural settings.

    Prerequisites: Junior standing or above; and either CR (credit) in ENGL 300 or ENGL 301 and a score of 7 on the first-tier portfolio; or score of 7 or better on the Writing Skills test; or satisfaction of the graduation writing assessment requirement (GWAR) at any CSU campus including the UWSR at Cal State East Bay. Credit unavailable through challenge.
    Equivalent Quarter Course: MKTG 3495.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
    G.E./G.R. Area Satisfied: University Writing Skills Requirement
Units: 3 ; GE/GR Area: UWSR
  

  • MKTG 310 - Marketing Research

    Units: 3
    Marketing research process. Topics include problem formulation, research design, research instrument development, data collection and analysis, and report writing and presentation. Students implement marketing research techniques through assignments and/or projects.

    Equivalent Quarter Course: MKTG 3445.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 312 - Marketing Analytics

    Units: 3
    Marketing analytics metrics and models. Understand how to use data to approach marketing issues analytically. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through case-based learning.

    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 314 - Consumer Behavior

    Units: 3
    Major concepts, theories, and applications of consumer behavior. Focus on the “why” of marketing- why consumers prefer certain products and services to other alternatives and the techniques that marketers use to understand and influence consumer’s needs and wants.

    Equivalent Quarter Course: MKTG 4417.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 398 - Internship

    Units: 1-3
    Introduction to the internship experience; integration of the academic program with career aspirations; emphasis on internship readiness and preparation for professional success.

    Prerequisites: Department consent and minimum 2.0 GPA.
    Credit Restrictions: No units may be applied to any CBE major or minor.
    Equivalent Quarter Course: MKTG 3898.
    Repeatability: May be repeated with department consent for a maximum of 6 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: CR/NC grading only.
Units: 1-3
  

  • MKTG 415 - Corporate Communications

    Units: 3
    Development of organizational image campaigns by identifying corporate culture, corporate image, intra-organizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility. 

    Equivalent Quarter Course: MKTG 4415.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 420 - Product, Service, and Brand Management

    Units: 3
    Product concept evaluation, optimal product design, test marketing, market segmentation, product planning, service delivery, failure, and recovery, service quality, branding elements, brand equity, and strategic branding.

    Equivalent Quarter Course: MKTG 3440.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 424 - Sales Management

    Units: 3
    The sales process, the relationship between sales and marketing, sales force structure, customer relationship management, use of technology to improve sales force effectiveness, and issues in recruiting, training, motivating, compensating and retaining salespeople.

    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 425 - Business-to-Business Marketing

    Units: 3
    Strategy development for marketers whose customers include other businesses, the government, and institutions. It explores the buying behavior of organizations as customers. Other topics include segmentation, product development, distribution, pricing, and personal selling and sales management.

    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 426 - Advertising and Promotion Management

    Units: 3
    Managing the firm’s promotion functions including advertising, personal selling, sales promotions, and public relations. Topics include: defining the market, setting advertising and promotion goals and budgets, developing message strategy and media plan, evaluating campaigns.

    Equivalent Quarter Course: MKTG 3410.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 427 - Digital Marketing and Social Media

    Units: 3
    Use of digital and social media in the marketing of goods and services. Topics include: the relevance of emerging digital technologies to marketing activities, the problems and opportunities that digital marketing activities pose for the marketing managers. 

    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 430 - International Marketing

    Units: 3
    International marketing concepts and applications including environmental and other factors that impact global marketing practices.  Through a mix of lectures, cases, and/or projects, students will understand the role of culture in developing an international marketing strategy. 

    Equivalent Quarter Course: MKTG 4470.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 440 - Marketing Strategy

    Units: 3
    Integrate major themes in core and elective marketing courses. Topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Focus is on how to create, gain support for, and execute marketing plans that build strong and enduring businesses.

    Equivalent Quarter Course: MKTG 4400.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 485 - Establishing New Enterprises

    Units: 3
    In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period.  Uses cases, situational analyses, and projects.

    Prerequisites: All of: ACCT 215, BUS 325, BUS 330.
    Equivalent Quarter Course: ENTR 4485.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 487 - Practicum in Small Business Management

    Units: 3
    Student consultant teams assisting small businesses; responsibilities include reviewing performance; isolating problems; researching solutions; presenting oral analysis to class; preparing written reports for business.

    Strongly Recommended Preparation: BUS 340.
    Prerequisites: All of: ACCT 215, BUS 325, BUS 330, ECON 380, MGMT 350.
    Equivalent Quarter Course: ENTR 4490.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 490 - Independent Study

    Units: 1-4
    Independent study under the supervision a department faculty member.

    Prerequisites: Department consent and minimum 2.0 GPA.
    Credit Restrictions: No more than 12 units of independent study may be applied in the major department and 8 units in other departments to a baccalaureate degree.
    Equivalent Quarter Course: MKTG 4900.
    Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 1-4
  

  • MKTG 497 - Seminar in Selected Marketing Topics

    Units: 3
    Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations.

    Equivalent Quarter Course: MKTG 4450.
    Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 498 - Internship

    Units: 1-3
    Formal work opportunities integrating the academic program with their career aspirations. Integral hands-on experience enhancing education and preparing for professional and personal success.

    Prerequisites: Department consent and minimum 2.0 GPA.
    Credit Restrictions: No units may be applied to any CBE major or minor.
    Repeatability: May be repeated with department consent for a maximum of 6 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: CR/NC grading only.
Units: 1-3

Marketing: Graduate
  

  • BUS 607 - Marketing Management

    Units: 3
    Advanced concepts and analysis with a strategic focus on developing marketing plans and programs. Focus on marketing decisions in a globally competitive environment concerning market segmentation, targeting, and positioning. Covers the core marketing management concepts within a strategic framework. Please note: effective spring 2020 this course prefix will change from BUS to MKTG.

    Prerequisites: Post-baccalaureate standing.
    Equivalent Quarter Course: MKTG 6215.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 601 - Managerial Communication

    Units: 1.5
    Managerial communication concepts, tools, and skills. Emphasis on building advanced oral and written communication skills in the context of managerial leadership. Apply communication tools and knowledge: self assessment; interpersonal, organizational, and intercultural; focus on the role of persuasive communication.

    Prerequisites: Post-baccalaureate standing and department consent.
    Credit Restrictions: Not open to students with credit for BUS 601.
    Equivalent Quarter Course: MKTG 6120.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1.5
  

  • MKTG 610 - Marketing Research

    Units: 3
    Provides students with tools to evaluate and undertake marketing research projects. Demonstrates how research applies to marketing strategy, advertising, globalization, and product development. Emphasizes practical experience in planning and implementing marketing research for marketing decision making through assignments and/or projects.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6401.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 612 - Marketing Analytics

    Units: 3
    Marketing analytics metrics and models. Approach marketing issues analytically; make marketing decisions driven by quantitative evidence. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through hands-on data analysis and case-based learning.

    Prerequisites: Post-baccalaureate standing and BUS 607.
    Equivalent Quarter Course: MKTG 6402.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 614 - Buyer Behavior

    Units: 3
    Theories, concepts, methods, and empirical findings regarding buyers’ decision making processes and choice behavior from buyers, marketers, and public policy makers’ perspectives. Lectures, discussion research articles, case analysis, and research project emphasized.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6410.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 620 - Product and Brand Management

    Units: 3
    Management of the firm’s product or service offerings. Key topics include product development, product positioning, estimation of market potential, and profitable brand strategies. Emphasis on development of meaningful criteria for decision making in the area of product and brand management.

    Prerequisites: Post-baccalaureate standing and BUS 607.
    Equivalent Quarter Course: MKTG 6411.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 622 - Pricing Management

    Units: 3
    Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6412.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 624 - Sales and Distribution Management

    Units: 3
    Marketing channels used for consumer as well as business-to-business products and services through the study of a textbook, cases, simulation, and/or independent analysis of various businesses along with their distribution channel.

    Prerequisites: Post-baccalaureate standing and BUS 607.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 626 - Integrated Marketing Communications

    Units: 3
    Concepts and activities that comprise integrated marketing communication, and provides practice in solving marketing communication challenges. Cultivates students’ ability to become strategic decision makers in marketing communications: advertising, public relations, personal selling, sales promotions, and direct marketing.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6413.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 630 - Seminar in International Marketing

    Units: 3
    Advanced knowledge and managerial skills needed in international marketing. Key topics include marketing concepts, tools, and considerations set in a cultural context. Case studies, lectures, and group/individual projects provide managerial insight and expertise in designing effective global marketing strategies.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6470.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 640 - Seminar in Marketing Strategy

    Units: 3
    Concepts and tools used to develop strategic plans. Key topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Through case studies, lectures, simulations, and group projects, students acquire managerial insight and expertise in designing effective strategies.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6420.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 690 - Independent Study

    Units: 1-4
    Independent study under the supervision of a member of the graduate faculty. 

    Prerequisites: Department consent and minimum 3.0 GPA.
    Equivalent Quarter Course: MKTG 6900.
    Repeatability: May be repeated for credit, with department consent, for a total of 12 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 1-4
  

  • MKTG 697 - Seminar in Selected Marketing Topics

    Units: 3
    Readings, discussion, and research on contemporary and/or significant issues in Marketing. Application of concepts, tools, and techniques associated with a special topic in marketing.

    Prerequisites: BUS 607.
    Equivalent Quarter Course: MKTG 6450.
    Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F grading only.
Units: 3
  

  • MKTG 698 - Internship

    Units: 1-3
    Formal advanced work opportunities integrating the academic program with their career aspirations. Integral advanced hands-on experience enhancing education and preparing for professional and personal success.

    Prerequisites: Department consent and minimum 3.0 GPA.
    Credit Restrictions: No units may be applied to any CBE graduate degree.
    Equivalent Quarter Course: MKTG 6898.
    Repeatability: May be repeated with department consent for a maximum of 3 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: CR/NC grading only.
Units: 1-3

Mathematics
  

  • MATH 15 - College Algebra Workshop

    Units: 1
    This course develops foundational skills in mathematics and quantitative reasoning in support of successful completion of Math 115:  College Algebra.  

    Co-requisites: MATH 115.
    Credit Restrictions: Required for students in Category III or IV taking Math 115.
    Repeatability: May be repeated for credit for a maximum of 5 units. 
    Possible Instructional Methods: Entirely On-ground.
    Grading: CR/NC grading only.
Units: 1
  

  • MATH 18 - Mathematics for the Arts and Humanities Workshop

    Units: 1
    This course develops foundational skills in mathematics and quantitative reasoning in support of successful completion of Math 118:  Mathematics for the Arts and Humanities. 

    Co-requisites: MATH 118.
    Credit Restrictions: Required for students in Category III or IV taking Math 118.
    Repeatability: May be repeated for credit for a maximum of 5 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: CR/NC grading only.
Units: 1
  

  • MATH 115 - College Algebra

    Units: 3 ; G.E./G.R. Area: B4
    Functions and graphs: polynomials, rational functions, exponential and logarithmic functions.

    Co-requisites: MATH 15 required for students in Category III or IV.
    Equivalent Quarter Course: MATH 1130.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
    G.E./G.R. Area Satisfied: B4 - Lower Division Mathematics/Quantitative Reasoning
Units: 3 ; G.E./G.R. Area: B4
  

  • MATH 118 - Mathematics for the Arts and Humanities

    Units: 3 ; G.E./G.R. Area: B4
    Explores mathematics as a human endeavor created in political, cultural, philosophical, and artistic contexts.  Examines the many commonalities mathematics has with literature, philosophy, art, and music.

    Co-requisites: MATH 18 required for students in Category III or IV.
    Equivalent Quarter Course: MATH 1110.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
    G.E./G.R. Area Satisfied: B4 - Lower Division Mathematics/Quantitative Reasoning
Units: 3 ; G.E./G.R. Area: B4
  

  • MATH 120 - Precalculus

    Units: 3 ; G.E./G.R. Area: B4
    Trigonometric, polynomial, rational, exponential and logarithmic functions. Real and complex roots of polynomials. Trigonometric equations, and basic identities; mathematical modeling. Linear equations and matrices.

    Prerequisites: Satisfactory score of 63 or higher on Mathematics Placement Exam or MATH 115 with grade C- or better.
    Credit Restrictions: Not open to students with credit for MATH 125.
    Equivalent Quarter Course: MATH 1130 and MATH 1300.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
    G.E./G.R. Area Satisfied: B4 - Lower Division Mathematics/Quantitative Reasoning
Units: 3 ; G.E./G.R. Area: B4
  

  • MATH 121 - Precalculus Fundamentals

    Units: 2
    Provides college algebra fundamentals needed to support success in Math 120: Precalculus. Required for students in Category III or IV taking Math 120.

    Co-requisites: MATH 120.
    Repeatability: May be repeated for credit for a maximum of 4 units.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 2
  

  • MATH 125 - Precalculus with Algebra

    Units: 5 ; G.E./G.R. Area: B4
    Fundamentals of college algebra with a focus on functions and graphs. Trigonometric, polynomial, rational, exponential and logarithmic functions. Real and complex roots of polynomials. Trigonometric equations and basic identities. Mathematical modeling. Linear equations and matrices.

    Credit Restrictions: Not open for credit to students who have completed MATH 120.
    Equivalent Quarter Course: MATH 1130 and MATH 1300.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
    G.E./G.R. Area Satisfied: B4 - Lower Division Mathematics/Quantitative Reasoning
Units: 5 ; G.E./G.R. Area: B4
  

  • MATH 130 - Calculus I

    Units: 4 ; G.E./G.R. Area: B4
    Introduction to limits and limit techniques; derivatives; related rates; optimization and applications; antiderivatives, introduction to integration and the fundamental theorem of calculus.

    Prerequisites: One from the following: Satisfactory score of 78 or higher on Mathematics Placement Exam, MATH 120 or MATH 125 (either course with grade C- or better).
    Equivalent Quarter Course: Students who have taken MATH 1304 AND MATH 1305 under a recent quarter catalog will receive credit for MATH 130.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
    G.E./G.R. Area Satisfied: B4 - Lower Division Mathematics/Quantitative Reasoning
Units: 4 ; G.E./G.R. Area: B4
  

  • MATH 131 - Calculus II

    Units: 3
    Integration techniques and applications; sequences and series; introduction to differential equations.

    Prerequisites: MATH 130 with grade C- or better.
    Equivalent Quarter Course: Students who have taken MATH 1305 AND MATH 2304 under a recent quarter catalog will receive credit for MATH 131.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
  

  • MATH 180 - Mathematics for Business with Calculus

    Units: 3 ; G.E./G.R. Area: B4
    Functions and graphs; exponential and logarithmic functions; matrices and systems of equations and inequalities; introduction to differential and integral calculus with applications to business.

    Prerequisites: Satisfactory score of 63 or higher on Mathematics Placement Exam or MATH 115 with grade C- or better.
    Equivalent Quarter Course: MATH 1810.
    Possible Instructional Methods: Entirely On-ground, Hybrid (every section of this course may be taught both online and on-ground).
    Grading: A-F grading only.
    G.E./G.R. Area Satisfied: B4 - Lower Division Mathematics/Quantitative Reasoning
Units: 3 ; G.E./G.R. Area: B4
  

  • MATH 210 - Linear Algebra with Differential Equations

    Units: 3
    Solving linear systems and introduction to linear algebra. Eigenvalues and eigenvectors. Introduction to differential equations. Solving ordinary differential equations with constant coefficients. Homogeneous and nonhomogeneous equations. Introduction to vectors and functions of several variables.

    Prerequisites: MATH 130.
    Co-requisites: MATH 131.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
  

  • MATH 211 - Discrete Structures

    Units: 3
    Propositional logic and predicate calculus, set theory, inference, induction, recursion, divide-and-conquer, enumeration, graphs and topology, trees, binary trees and traversals, Boolean algebra, logic gates,  asymptotic notation and algorithm analysis, combinatorics, cryptography, discrete probability, computational modeling.

    Prerequisites: MATH 130 with grade C- or better.
    Equivalent Quarter Course: MATH 2150.
    Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
    Grading: A-F grading only.
    Cross-listed: CS 211.




Units: 3
  

  • MATH 225 - Numerical Algorithms and Linear Algebra for Computer Science

    Units: 3
    Computer arithmetic. Introduction to linear algebra and solving systems of equations. Rootfinding, interpolation, eigenvalues/eigenvectors. Programming techniques.

    Prerequisites: CS 101 and MATH 130.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
  

  • MATH 230 - Calculus III

    Units: 3
    Vectors, dot and cross products; equations of lines, planes and surfaces; partial derivatives, directional derivatives and gradient vector; optimization and Lagrange multipliers; multiple integrals; vector fields; Stoke’s theorems; applications.

    Prerequisites: MATH 131 with grade C- or better.
    Equivalent Quarter Course: Students who have taken MATH 2304 AND MATH 2305 under a recent quarter catalog will receive credit for MATH 230.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
  

  • MATH 300 - Introduction to Mathematical Proof

    Units: 3
    Introduction to methods of proof used in advanced mathematics, with topics chosen from logic, set theory, abstract algebra, number theory, and real analysis. Provides a transition from lower division mathematics courses to upper division proof-oriented mathematics courses.

    Prerequisites: MATH 131 with grade C- or better.
    Co-requisites: MATH 210.
    Equivalent Quarter Course: Math 3000.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
  

  • MATH 305 - Mathematical Software

    Units: 3
    The use of mathematical software to explore and visualize advanced concepts in mathematics. This course, along with Introduction to Mathematical Proof, serves as a transition to upper division mathematics.

    Prerequisites: MATH 131 with grade C- or better.
    Co-requisites: MATH 230.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
  

  • MATH 310 - Linear Algebra Theory

    Units: 3
    Abstract vector spaces, linear transformations, matrices, inner product spaces, eigenvalues and eigenvectors. Emphasis on both theory and application.

    Prerequisites: MATH 210, MATH 300 and MATH 305, all with grade C- or better.
    Equivalent Quarter Course: MATH 3100.
    Possible Instructional Methods: Entirely On-ground.
    Grading: A-F or CR/NC (student choice).
Units: 3
 

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