Mar 03, 2024  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

Department of Marketing

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 Hayward Hills Campus MapThe Department Office is located on the 4th floor of the VBT building, Room 442.

We are open 8:00AM - 6:00PM Monday through Friday.
Dept. Phone: (510) 885 - 3326



Yi He (Chair), Ph.D. University of Hawai’i

Sweety Law, Ph.D. Ohio State University

Judy Ma, Ph.D. Rensselaer Polytechnic Institute

Cesar Maloles, Ph.D. City University of New York

Joon-Hee Oh, Ph.D. Georgia State University

Lan Wu, Ph.D. Georgia Institute of Technology

Assistant Professors

Stephen Bok, Ph.D. University of Arlington

Ivan Fedorenko, Ph.D. Bentley University

Ya You, Ph.D. University of Central Florida


Mission Statement

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance educational experiences of our students.

About the Department

Use our university website link to learn more about what the Marketing Department has to offer.

  • Office Hours & Teaching Schedule
  • Degree Roadmaps
  • Faculty & Staff
  • Course Student Learning Outcomes
  • And more…


    Bachelor of Science


    Master of Business Administration


      BusinessMarketingMarketing: Graduate

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