Department of Marketing

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 The Department Office is located on the 4th floor of the VBT building, Room 442.

We are open 8:00AM - 6:00PM Monday through Friday.

Dept. Phone: (510) 885 - 3326

Faculty

Professor Emeritus

Jagdish Agrawal, Ph.D. State University of New York at Buffalo

Professors

Yi He (Chair), Ph.D. University of Hawai’i

Sweety Law, Ph.D. Ohio State University

C. Joanna Lee, Ph.D. University of Texas at Austin

George S. Low, Ph.D. University of Colorado, Boulder

Cesar Maloles, Ph.D. City University of New York

Lan Wu, Ph.D. Georgia Institute of Technology

Assistant Professors

Stephen Bok, Ph.D. University of Arlington

Ivan Fedorenko, Ph.D. Bentley University

Judy Ma, Ph.D. Rensselaer Polytechnic Institute

Joon-Hee Oh, Ph.D. Georgia State University

Ya You, Ph.D. University of Central Florida

Mission Statement

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance educational experiences of our students.

About the Department

Use our university website link to learn more about what the Marketing Department has to offer.

• Office Hours & Teaching Schedule
• Degree Roadmaps
• Faculty & Staff
• Course Student Learning Outcomes
• And more…

Programs

• Business Administration, B.S.: Marketing Management Concentration

• Advertising Minor
• Marketing Minor

• Business Administration, M.B.A.: Marketing Management Concentration

Courses

• BUS 335 - Communications in Team Building

• MKTG 300 - Marketing Principles
• MKTG 305 - Business Communication
• MKTG 310 - Marketing Research
• MKTG 312 - Marketing Analytics
• MKTG 314 - Consumer Behavior
• MKTG 398 - Internship
• MKTG 415 - Corporate Communications
• MKTG 420 - Product, Service, and Brand Management
• MKTG 424 - Sales Management
• MKTG 425 - Business-to-Business Marketing
• MKTG 426 - Advertising and Promotion Management
• MKTG 427 - Digital Marketing and Social Media
• MKTG 430 - International Marketing
• MKTG 432 - Marketing for New Ventures
• MKTG 434 - Social and Digital Media Analytics
• MKTG 440 - Marketing Strategy
• MKTG 485 - Establishing New Enterprises
• MKTG 487 - Practicum in Small Business Management
• MKTG 490 - Independent Study
• MKTG 497 - Seminar in Selected Marketing Topics
• MKTG 498 - Internship

• MKTG 601 - Managerial Communication
• MKTG 607 - Marketing Management
• MKTG 610 - Marketing Research
• MKTG 612 - Marketing Analytics
• MKTG 614 - Buyer Behavior
• MKTG 620 - Product and Brand Management
• MKTG 622 - Pricing Management
• MKTG 624 - Sales and Distribution Management
• MKTG 626 - Integrated Marketing Communications
• MKTG 628 - Seminar in Digital Marketing
• MKTG 630 - Seminar in International Marketing
• MKTG 632 - Seminar: New Venture Marketing
• MKTG 634 - Seminar in Social and Digital Media Analytics
• MKTG 640 - Seminar in Marketing Strategy
• MKTG 690 - Independent Study
• MKTG 697 - Seminar in Selected Marketing Topics
• MKTG 698 - Internship

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