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Apr 06, 2026
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MKTG 435 - Personal Branding and Artificial Intelligence
Units: 3
This course explores strategies for building personal brand equity to strengthen careers, ventures, and professional impact in today’s changing environment. It also introduces key tools for leveraging artificial intelligence in marketing, including generative AI, data-driven AI, and automation.
Possible Instructional Methods: Hybrid, or Online-Asynchronous, or Online-Synchronous.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Identify actions and materials that contribute to a personal brand in both an online and in-person environment.
- Develop a personal and professional brand in the changing social and cultural environment.
- Define the importance, history and future of the AI marketing ecosystem, platforms, and best practices.
- Examine AI landscape and tools and its implications for marketing.
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