MKTG 305W - Business Communication

Units: 3 ; Breadth Area: GE-UD-D; UWR
Investigation from a social science perspective about theories, processes, and practices of business communication. Students develop abilities to communicate effectively; write and revise business documents and work to understand communication in business environments and cross-cultural settings. Must earn C- (CR) or better for UWR credit.

Strongly Recommended Preparation: Upper division status (greater than 60 earned semester units) , satisfaction of second composition and completion of lower division Area D1-3 requirements.
Prerequisites: Completion of GE Areas A1, A2, A3 and B4 with grade C- (CR) or better.
Possible Instructional Methods: On-ground or Online-Asynchronous.
Grading: A-F grading only.
Breadth Area(s) Satisfied: GE-UD-D - Upper Division Social Sciences ; University Writing Requirement
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Identify the key theories and elements of the business communication process.
Write professional and effective business documents.
Demonstrate subject-matter knowledge appropriately following professional business communication standards.
Adjust their writing for different audiences in different modalities, showing awareness of expectations for academic writing in general and adhering to appropriate business communication contexts.
Investigate, through research activities, business communication issues among different cultural and economic groups.

UD-D. Upper-division Social Sciences Learning Outcomes

analyze how power and social identity affect social outcomes for different cultural and economic groups using methods of social science inquiry and vocabulary appropriate to those methods;
demonstrate an understanding of and ability to apply accurately disciplinary concepts of the social or behavioral sciences; and
demonstrate an understanding of and ability to effectively plan or conduct research using an appropriate method of the social or behavioral sciences.