Jun 21, 2024  
2023-2024 Cal State East Bay Catalog 
2023-2024 Cal State East Bay Catalog [ARCHIVED CATALOG]

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HOS 300 - Marketing in Hospitality, Recreation, Recreation Therapy, and Tourism

Units: 3
Marketing principles in the fields of hospitality, recreation, recreation therapy and tourism management. Emphasis on the interaction of marketing activities and the development of marketing strategies, including the use of social media and destination marketing.

Strongly Recommended Preparation: HOS 110 or REC 100.
Possible Instructional Methods: On-ground, or Hybrid or Online-Asynchronous.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

  1. To relate to the language of hospitality, leisure and tourism marketing
  2. To apply marketing principles to the field of hospitality, leisure and tourism management
  3. To explain how marketing activities interact in the development of marketing strategies for hospitality, leisure and tourism businesses
  4. To recognize how other various professional functions (e.g. human resources, finance, etc.) in a hospitality, leisure and/or tourism firm fit in with the marketing function
  5. To evaluate destination marketing
  6. To explain research procedures such as survey formulation, data collection, and analysis
  7. To explain how a marketing plan is formulated and applied
  8. To assess the role and applications of social media in the field

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