MGMT 378 - Entrepreneurship Practicum

Units: 3
Application of entrepreneurship skills through the development of start-ups either as a new venture or assisting with an entrepreneurial venture at an existing company. The course includes identifying problems/opportunities; analyzing industries, competitors, and markets; designing products/services; and developing new ventures.

Prerequisites: MGMT 375.
Possible Instructional Methods: Entirely On-ground, or Entirely On-line.
Grading: A-F grading only.
Course Typically Offered: Spring ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand how to identify problems and opportunities for entrepreneurial ventures
Analyze industries, competitors, markets, and customers in order to identify entrepreneurial opportunities
Apply analysis and customer needs assessment to design products/services
Develop a business plan and create an effective investment pitch