Apr 28, 2024  
2022-2023 Cal State East Bay Catalog 
    
2022-2023 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MGMT 487 - Entrepreneurship Practicum


Units: 3
Application of entrepreneurship skills through the development of start-ups either as a new venture or assisting with an entrepreneurial venture at an existing company. Course includes identifying problems/opportunities; analyzing industries, competitors, and markets; designing products/services; and developing new ventures.

 

Prerequisites: MGMT 485
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently


Student Learning Outcomes - Upon successful completion of this course students will be able to:
1. Understand how to identify problems and opportunities for entrepreneurial ventures

2. Analyze industries, competitors, markets, and customers in order to identify entrepreneurial opportunities

3. Apply analysis and customer needs assessment to design products/services

4. Develop a business plan and create an effective investment pitch



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