Sep 28, 2023
HOS 355 - Advanced Lodging Management
Simulated management of a full-service hotel and other lodging facilities, including revenue management, group sales, marketing, public relations, and customer service.
Strongly Recommended Preparation: HOS 100, REC 100 and HOS 200.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Describe how supply and demand influences the price of hotel rooms
- Successfully mix group business and transient business to meet a profit goal
- Use marketing programs, within a budget, to meet revenue and occupancy goals
- Make critical judgments on customer service matters
- Discuss the proper handling of “walking” a guest, property management systems and the information they provide
- List common surprises or special circumstances that front desk staff must handle
- Use social media feedback to increase customer satisfaction ratings at a hotel
- Read external market research reports, including pie charts, line graphs, and histograms
- Plan appropriate menu offerings for a restaurant and price menu items to sell
- Analyze the financial results and impact of a restaurant within a hotel
- Plan the timing of staffing and activities to meet meeting schedules
- Respond to guest satisfaction issues and improve banquet and meeting service
- Plan housekeeping staffing to make sure that rooms are ready for incoming guests
- Evaluate available supplies and reorder inventory to ensure adequate levels of supplies
- Based on financial data, take action to decrease expenses and increase profit at a hotel
- Take actions at their hotel to improve competitive positioning
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