COMM 453 - Strategic Communication Campaigns

Units: 4
Applies theories and principles of advertising, public relations, political campaigns and marketing communication to research, creation and production of all aspects of an actual campaign. Emphasis on the importance of a coordinated effort integrating various strategic communication tools.

Prerequisites: COMM 357 and COMM 358.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand the definition, theories, and applications of strategic marketing communications;
Identify and understand major tools of strategic marketing communications;
Understand and apply a model for developing, implementing and evaluating communication campaigns to a group project.