Jun 21, 2024  
2022-2023 Cal State East Bay Catalog 
2022-2023 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 430 - International Marketing

Units: 3
International marketing concepts and applications including environmental and other factors that impact global marketing practices.  Through a mix of lectures, cases, and/or projects, students will understand the role of culture in developing an international marketing strategy. 

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Describe the differences between domestic marketing and international marketing.
  2. Discuss how culture affects marketing abroad.
  3. Explain the additional considerations in doing global marketing compared to domestic marketing.
  4. Describe how marketing decisions are made when there are differences in the political, legal, economic, and cultural environments.
  5. Explain the issues confronting multinational companies.
  6. Conceptualize global and international marketing strategies.
  7. Develop presentation and writing skills.
  8. Work as a team

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