Jun 23, 2024  
2022-2023 Cal State East Bay Catalog 
2022-2023 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 425 - Business-to-Business Marketing

Units: 3
Strategy development for marketers whose customers include other businesses, the government, and institutions. It explores the buying behavior of organizations as customers. Other topics include segmentation, product development, distribution, pricing, and personal selling and sales management.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Identify critical issues in business-to-business marketing.
  2. Apply marketing concepts and strategies to the analysis of a variety of business-to-business marketing issues.
  3. Discuss the forces that shape how marketing decisions are actually made.
  4. Design a marketing plan that combines relevant marketing mix elements for effective marketing decisions.

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